Author: jxr82770

It’s a Fast Food War!

As you guys all know, I like Taco Bell. Okay, LOVE Taco Bell. I was super stoked when they decided to start serving breakfast. The way they decided to advertise for it was interesting, though. They decided to find actual people named Ronald McDonald and have them talk about how much they loved Taco Bell’s new breakfast. As we all know, Ronald McDonald is McDonald’s mascot! Here is a snapshot of Taco Bell’s video ad: 

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Do I think it’s funny? Well, yeaaah. Taco Bell over McDonalds any day. But McDonald’s fired back! :

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Will Taco Bell respond with another ad? WE SHALL SEEEE. But for now go get all the free coffee you want at McDonald’s.

Jordan 

Why Monitor Social Media?

There are many reasons why you should be monitoring all your social media outlets. http://us.cision.com/assets/Cision-10-Reasons-Monitor-Social-Media.pdf lists 10 reasons. The top 5 are:

1) Reach ready prospects- Social media gives instant insight into the habits of your best prospects. 

2) Discover the influencers- Social media allows you to discover the journalists and bloggers who have the most influence on your topic. 

3) Spot the trends- Social media is like seeing the future. By monitoring it you will be able to spot the trends that will be making big news tomorrow. 

4) Monitor the competition- Using social media you can see what good things and bad things people are saying about your competition. 

5) Manage any crisis- Social media allows you to respond to a crisis immediately. 

http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013 has a list of 50 tools for monitoring social media. Some are free, but most of them cost a little bit of money. 

Argyle Social:

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Bottlenose:

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HootSuite:

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Branded Mobile Social Networks

A branded social network is a social network created by and for a specific brand. They are typically delivered through applications on a mobile device. Users can connect with each other in some way that leads back to the brand.

Some examples:

Children with Diabetes- This is an online community which allows parents and children to connect with other families with the same type of disease. There is an online newsletter, FAQs, private chat rooms, and discussion forums for specific topics. (Book does not say brand that created this, some sort of pharmaceutical company)

SitOrSquat- This is an app created by Charmin. This app allows users to add, find, and rate nearby restrooms. Image

 

These type of social networks can be difficult to create. They must have a strong value incentive for the user to create yet another social media account. Before you decide to create one for your brand determine the pros and cons of using an already existing social network for marketing your brand. Some companies use their Facebook or Twitter to direct consumers to their app. It all depend on what is best for your company.

Jordan Rafferty

How to Build an Online Community

For some companies and organizations, existing discussion boards and forums are not enough to accomplish their marketing goals. If that is your situation it may be better just to create a new social discussion space. It is challenging because only a few have succeeded, but here are some tips on the best ways to build an online community, expand membership, and accomplish your external social media marketing objectives:

1) Have an image of the target audience.

Try to appeal to the buyer personas that might be interested in items like the product and the conversation will develop organically. 

2) Offer memberships to close contacts, friends, customers, employees, business partners, and so on.

Finding people to actually join and participate is the hardest part. You want to first offer membership to people with prior engagement with the brand or product because they will potentially become your core members.

3) Encourage members to invite their friends to the community.

There are two strategies to this: open invitations and limited invitations. An open invitation is where  members can invite as many people as they want, which grows a community quickly. As an incentive for members to invite people you can offer some sort of recognition or prize to reward the top recruiters. A limited invitation allows members to invite only one person per month. Making an invitation limited and rare, makes it more valuable. It gives your forum a sense of exclusivity and makes it more exciting to be a part of.

You want to have a lot of members for a successful community, but be aware that it is essential for the members to be active and contribute the the discussions. You can have a lot of members, but if they don’t participate is the discussions, then it is pointless. There are some steps you can take to encourage your members to participate. Asking open ended questions, having polls in which users vote, and recognizing quality posts are all effective methods. By following these few tips, building a new online community should be a success. 

Jordan Rafferty

Microblogging?

Yes, there is blogging AND there is microblogging! The difference between blogging and microblogging is the length. Microblogging limits you to how much you can say. Twitter, a form of microblogging, gives you 140 characters and when you go over the count turns red and bold to let you know.

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Microblogging has been around for a long time. An article from 2008 says “The second trend I see emerging is the increased use of video in micro-blogging platforms. While text provides an easier means of communicating today, video will become an increasingly common communications platform over the next decade. To get to this point, though, video technology must become more ubiquitous in our devices and wireless pipes need to grow a bit—no short order, perhaps, but the day will come.” (http://mashable.com/2008/05/15/micro-blogging/) Oh, that day did come! Most of my Twitter feed is videos and it’s a great marketing tool for companies to create a vine and post it on Twitter! To learn 10 interesting facts about Twitter go to this link: http://mashable.com/2014/02/23/twitter-facts/ It doesn’t have much to do with microblogging, but it is honestly very interesting.

The book talks about Twitter, Tumblr and other similar sites as being microblogs. Twitter is the only one I use, and that is why I talked about it. I downloaded Tumblr to my phone, but I just haven’t messed with it yet. When I started to really think about how I only use one form of a microblog with so many listed in the book, I realized that I do use another one, SNAPCHAT! I honestly don’t know if it really qualifies as a microblog, but it restricts the amount of words you can type, which is what microblogging is defined as. With Twitter and other microblogging sites, your characters are limited, but you can see them forever. With Snapchat your characters and how long you can see it is restricted. The MyStory feature is a photo/video blog that only lasts for 24 hours.

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Marketing with Social Media

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Okay, so with as many social media outlets as there are these days (the above picture is outdated, but I like it) it is hard to determine which ones are best for your company or organization to use as a marketing tool. I believe you should utilize as many as possible, though. For some companies certain social media outlets would not be useful for them. Here are descriptions of the most popular social media outlets (as of right now) and how they are useful for marketing to help you determine which ones to use:

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The ever so popular Facebook:
With Facebook you will create a fan page for your customers to “like’ so they can follow you. Facebook is conversation based. When you post a status or picture and someone comments on it, you should try to reply back. Facebook is a place people go to relax and chat with friends. You should keep your organization’s tone light and friendly.

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Google+:
I, personally, haven’t gotten into Google+ yet. I love Google, G-Mail is amazing, so I feel like I really need to experiment with this. It is very similar to Facebook, it’s a casual atmosphere and you share photos, videos, etc. With Google+, you can break up your followers into groups and share updates with certain groups, which is pretty neat. That’s a nice marketing tool because you can create some sort of “Super-Fan” group and share exclusive offers with them. Google+ has a Hangout feature (video conferences) so your company could do some sort of how-to chat, or chats with CEOs, etc.

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Twitter:
I love Twitter. It’s great for organizations because you can constantly keep your audience updated on what’s going on. You can post news about your organizations, specials or discounts going on, etc. You create hashtags to get your organization trending. When someone says something positive and tags you or uses your hashtag, be sure to favorite or retweet it and when someone has something negative to say or asks a question try to respond as quickly as possible!

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LinkedIn:
LinkedIn is a professional social media site. You can find great future employees on here, so you definitely want to utilize it. Customers and clients can give your organization recommendations on your profile and they can post questions, so be sure to answer to stay connected with your audience.

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Instagram:
Instagram is a photo/video sharing outlet that allows your audience to follow you and like your pictures. You can share videos like “A day in the life of a Taco Bell worker” if your company is Taco Bell (probably something more interesting than that, I just ate T-Bell and it’s on my mind, but you get the point). You can share pictures of new merchandise or what’s going on in the office today, etc. Instagram uses hashtags like Twitter (and now Facebook<<< #notokay) There are many different things you can post. Instagram just keeps getting more and more popular, so it’s definitely something worth getting into now.

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YouTube:
WE CAN’T FORGET YOUTUBE! Just like the description says, YouTube is for broadcasting yourself. You can create a channel for your company with how-to videos, or funny videos, or whatever fits your company best!

Vine is a video sharing app that allows you to upload short 6 or 7 second videos and use hashtags. Vine has been a great marketing tool for companies like Lowe’s that have really utilized it.

If you visit http://www.wordstream.com/social-media-marketing you can find a few more descriptions of sites like FourSquare and Reddit.

#JordanRafferty #thanksforreading

Creating Appealing Video Content

Video sharing is one of the most popular social mediums. When I was younger I used to get on YouTube all the time, and then I stopped for awhile, and now it’s becoming even more popular. When Vine came a long I started creating my own videos. People are becoming famous because of videos they’ve shared. The reason why is because they are creating appealing videos. You, too, could become famous if you create appealing videos and here are a few tips to help you do so:

1) BE AUTHENTIC

You want to use real people in actual locations. If you were to get a professional videographer and staged the video people would be skeptical of it. Most videos that go viral are filmed with a webcam. An example would be Justin Bieber’s videos he first posted in YouTube. Him and his friends recorded them and they went viral. Now look at him. (Even though he went crazy)

2) BE ENTERTAINING

Nobody wants to watch a boring video. If they are bored within the first 10 seconds of a video 10.39% of viewers are gone. You need to be entertaining throughout the whole thing. One the one minute mark of a video hits 53.56% of viewers are gone, so just be FUN!!

3) Design Videos with a Goal in Mind

Before you make your video you need to create a goal that you want your video to do. Keep these things in mind:

  • The emotions you want to evoke and why (fear, excitement, and greed are a few that work especially well)
  • The target buyer personas to which the video will appeal
  • The actions you want your leads to take based on the content they consume

For more tips and examples visit http://contentmarketinginstitute.com/2014/02/optimize-video-content-simple-process/.

The most important thing to remember is just to be fun and creative!