Author: jxr82770

It’s a Fast Food War!

As you guys all know, I like Taco Bell. Okay, LOVE Taco Bell. I was super stoked when they decided to start serving breakfast. The way they decided to advertise for it was interesting, though. They decided to find actual people named Ronald McDonald and have them talk about how much they loved Taco Bell’s new breakfast. As we all know, Ronald McDonald is McDonald’s mascot! Here is a snapshot of Taco Bell’s video ad: 


Do I think it’s funny? Well, yeaaah. Taco Bell over McDonalds any day. But McDonald’s fired back! :



Will Taco Bell respond with another ad? WE SHALL SEEEE. But for now go get all the free coffee you want at McDonald’s.


Why Monitor Social Media?

There are many reasons why you should be monitoring all your social media outlets. lists 10 reasons. The top 5 are:

1) Reach ready prospects- Social media gives instant insight into the habits of your best prospects. 

2) Discover the influencers- Social media allows you to discover the journalists and bloggers who have the most influence on your topic. 

3) Spot the trends- Social media is like seeing the future. By monitoring it you will be able to spot the trends that will be making big news tomorrow. 

4) Monitor the competition- Using social media you can see what good things and bad things people are saying about your competition. 

5) Manage any crisis- Social media allows you to respond to a crisis immediately. has a list of 50 tools for monitoring social media. Some are free, but most of them cost a little bit of money. 

Argyle Social:











Branded Mobile Social Networks

A branded social network is a social network created by and for a specific brand. They are typically delivered through applications on a mobile device. Users can connect with each other in some way that leads back to the brand.

Some examples:

Children with Diabetes- This is an online community which allows parents and children to connect with other families with the same type of disease. There is an online newsletter, FAQs, private chat rooms, and discussion forums for specific topics. (Book does not say brand that created this, some sort of pharmaceutical company)

SitOrSquat- This is an app created by Charmin. This app allows users to add, find, and rate nearby restrooms. Image


These type of social networks can be difficult to create. They must have a strong value incentive for the user to create yet another social media account. Before you decide to create one for your brand determine the pros and cons of using an already existing social network for marketing your brand. Some companies use their Facebook or Twitter to direct consumers to their app. It all depend on what is best for your company.

Jordan Rafferty

How to Build an Online Community

For some companies and organizations, existing discussion boards and forums are not enough to accomplish their marketing goals. If that is your situation it may be better just to create a new social discussion space. It is challenging because only a few have succeeded, but here are some tips on the best ways to build an online community, expand membership, and accomplish your external social media marketing objectives:

1) Have an image of the target audience.

Try to appeal to the buyer personas that might be interested in items like the product and the conversation will develop organically. 

2) Offer memberships to close contacts, friends, customers, employees, business partners, and so on.

Finding people to actually join and participate is the hardest part. You want to first offer membership to people with prior engagement with the brand or product because they will potentially become your core members.

3) Encourage members to invite their friends to the community.

There are two strategies to this: open invitations and limited invitations. An open invitation is where  members can invite as many people as they want, which grows a community quickly. As an incentive for members to invite people you can offer some sort of recognition or prize to reward the top recruiters. A limited invitation allows members to invite only one person per month. Making an invitation limited and rare, makes it more valuable. It gives your forum a sense of exclusivity and makes it more exciting to be a part of.

You want to have a lot of members for a successful community, but be aware that it is essential for the members to be active and contribute the the discussions. You can have a lot of members, but if they don’t participate is the discussions, then it is pointless. There are some steps you can take to encourage your members to participate. Asking open ended questions, having polls in which users vote, and recognizing quality posts are all effective methods. By following these few tips, building a new online community should be a success. 

Jordan Rafferty


Yes, there is blogging AND there is microblogging! The difference between blogging and microblogging is the length. Microblogging limits you to how much you can say. Twitter, a form of microblogging, gives you 140 characters and when you go over the count turns red and bold to let you know.


Microblogging has been around for a long time. An article from 2008 says “The second trend I see emerging is the increased use of video in micro-blogging platforms. While text provides an easier means of communicating today, video will become an increasingly common communications platform over the next decade. To get to this point, though, video technology must become more ubiquitous in our devices and wireless pipes need to grow a bit—no short order, perhaps, but the day will come.” ( Oh, that day did come! Most of my Twitter feed is videos and it’s a great marketing tool for companies to create a vine and post it on Twitter! To learn 10 interesting facts about Twitter go to this link: It doesn’t have much to do with microblogging, but it is honestly very interesting.

The book talks about Twitter, Tumblr and other similar sites as being microblogs. Twitter is the only one I use, and that is why I talked about it. I downloaded Tumblr to my phone, but I just haven’t messed with it yet. When I started to really think about how I only use one form of a microblog with so many listed in the book, I realized that I do use another one, SNAPCHAT! I honestly don’t know if it really qualifies as a microblog, but it restricts the amount of words you can type, which is what microblogging is defined as. With Twitter and other microblogging sites, your characters are limited, but you can see them forever. With Snapchat your characters and how long you can see it is restricted. The MyStory feature is a photo/video blog that only lasts for 24 hours.


Marketing with Social Media


Okay, so with as many social media outlets as there are these days (the above picture is outdated, but I like it) it is hard to determine which ones are best for your company or organization to use as a marketing tool. I believe you should utilize as many as possible, though. For some companies certain social media outlets would not be useful for them. Here are descriptions of the most popular social media outlets (as of right now) and how they are useful for marketing to help you determine which ones to use:


The ever so popular Facebook:
With Facebook you will create a fan page for your customers to “like’ so they can follow you. Facebook is conversation based. When you post a status or picture and someone comments on it, you should try to reply back. Facebook is a place people go to relax and chat with friends. You should keep your organization’s tone light and friendly.


I, personally, haven’t gotten into Google+ yet. I love Google, G-Mail is amazing, so I feel like I really need to experiment with this. It is very similar to Facebook, it’s a casual atmosphere and you share photos, videos, etc. With Google+, you can break up your followers into groups and share updates with certain groups, which is pretty neat. That’s a nice marketing tool because you can create some sort of “Super-Fan” group and share exclusive offers with them. Google+ has a Hangout feature (video conferences) so your company could do some sort of how-to chat, or chats with CEOs, etc.


I love Twitter. It’s great for organizations because you can constantly keep your audience updated on what’s going on. You can post news about your organizations, specials or discounts going on, etc. You create hashtags to get your organization trending. When someone says something positive and tags you or uses your hashtag, be sure to favorite or retweet it and when someone has something negative to say or asks a question try to respond as quickly as possible!


LinkedIn is a professional social media site. You can find great future employees on here, so you definitely want to utilize it. Customers and clients can give your organization recommendations on your profile and they can post questions, so be sure to answer to stay connected with your audience.


Instagram is a photo/video sharing outlet that allows your audience to follow you and like your pictures. You can share videos like “A day in the life of a Taco Bell worker” if your company is Taco Bell (probably something more interesting than that, I just ate T-Bell and it’s on my mind, but you get the point). You can share pictures of new merchandise or what’s going on in the office today, etc. Instagram uses hashtags like Twitter (and now Facebook<<< #notokay) There are many different things you can post. Instagram just keeps getting more and more popular, so it’s definitely something worth getting into now.


WE CAN’T FORGET YOUTUBE! Just like the description says, YouTube is for broadcasting yourself. You can create a channel for your company with how-to videos, or funny videos, or whatever fits your company best!

Vine is a video sharing app that allows you to upload short 6 or 7 second videos and use hashtags. Vine has been a great marketing tool for companies like Lowe’s that have really utilized it.

If you visit you can find a few more descriptions of sites like FourSquare and Reddit.

#JordanRafferty #thanksforreading

Creating Appealing Video Content

Video sharing is one of the most popular social mediums. When I was younger I used to get on YouTube all the time, and then I stopped for awhile, and now it’s becoming even more popular. When Vine came a long I started creating my own videos. People are becoming famous because of videos they’ve shared. The reason why is because they are creating appealing videos. You, too, could become famous if you create appealing videos and here are a few tips to help you do so:


You want to use real people in actual locations. If you were to get a professional videographer and staged the video people would be skeptical of it. Most videos that go viral are filmed with a webcam. An example would be Justin Bieber’s videos he first posted in YouTube. Him and his friends recorded them and they went viral. Now look at him. (Even though he went crazy)


Nobody wants to watch a boring video. If they are bored within the first 10 seconds of a video 10.39% of viewers are gone. You need to be entertaining throughout the whole thing. One the one minute mark of a video hits 53.56% of viewers are gone, so just be FUN!!

3) Design Videos with a Goal in Mind

Before you make your video you need to create a goal that you want your video to do. Keep these things in mind:

  • The emotions you want to evoke and why (fear, excitement, and greed are a few that work especially well)
  • The target buyer personas to which the video will appeal
  • The actions you want your leads to take based on the content they consume

For more tips and examples visit

The most important thing to remember is just to be fun and creative!

Why Use Podcasting as a Marketing Tool

Most of you, including me, have never thought about podcasting. It seems like a pretty cool idea, right? But what’s the point? Well, as it turns out, podcasting can be a great marketing tool.

Podcasting is easier than blogging because you don’t have to worry about how you are wording everything or if you are spelling right. It would be wise to keep a written outline of talking points close by though.

Podcasting requires less editing than blogs do. When writing blogs it is wise to read over them a few times to catch all of your mistakes. A podcast does not have to be perfect, slip ups can make it more interesting. The only reason you would need to edit your podcast would be if something was revealed that was not supposed to be.

Podcasts create content that is easy to reuse. Whatever you talk about in your podcast can be used in Twitter, Facebook, etc. You can also post links to your podcast on social media so people can listen to them whenever they want, if they can’t listen to them live.

Podcasts are engaging. While you are airing your podcast people can call in, tweet at you, etc. and you can interact with your audience.

There are a few simple tips to use when podcasting as a marketing tool:

  • Set a regular time for your podcast.
  • Promote your podcasts early and often.
  • Keep your podcast to an hour or less.
  • Don’t use your podcast to sell.
  • Don’t make your podcast all about you.

If you just keep all of this in mind when creating a podcast then you should be successful. It will give your company an edge against competitors who stick to basic social media. For more in-depth tips on podcasting visit:

Jordan Rafferty

So, who am I even writing this blog for?

Now that you have created a blog it’s time to determine your target audience! The definition of a target audience is “a group of consumers a company has decided to organize its marketing strategies to reach with their message.” Not all of you created a blog for a company, but it is still the same thing, you are trying to reach certain people with your message.

The best way to define your target audience is through personas (these simplify the sudience into groups.) A persona definition typically includes:

a) Demographics of the Persona- this is basically just average age, gender, education level, level of Internet expertise, spending habits, etc.

b) Constraints- this consists of technological limitations, like the type of Internet connection, a language barrier, vision impairment, etc.

c) Needs and Wants- you need to ask yourself what challenges the persona is facing and what solutions you can offer them that will turn them into a real-life customer.

KNOW WHAT MOTIVATES YOUR AUDIENCE!! You need to find out as much as you can about your target audience so you can meet their wants and needs in your blog- that is what is going to bring them to read it. If your blog isn’t catering to them, they won’t care.

Like it says on you can’t please everyone all the time. Having a target audience helps you to narrow down the number of people you have to cater your message towards, making it easier to have a clear message.

Want to Start Blogging? Here Are Some Helpful Tips:

Okay, so you read blogs and you’ve always been interested in creating your own, but you don’t really know how to create a successful blog. Am I correct? Well, if I am then here are a few helpful tips to creating a successful blog:

1) Use Catchy Headlines 

If you have a boring headline, then chances are that not very many people are going to read your post. You want to capture people’s attention while keeping the title simple. Try using the SPUB method: simple, powerful, useful, and bold. You also want to include keywords in your title so that search engines will pick them up. Be creative with your title, but also make sure it goes along with the context of your blog.


2) Update Frequently

It is very important to be consistent when blogging. It is easier to lose traffic to your blog than it is to build it up. This chart shows that businesses who blog frequently gained more subscribers than those who don’t:


3) Keep Posts Focused

When you are writing a blog post, stick to one topic. Don’t try to cram three or four in there, that’s too confusing. People read the post because of the headline, so they are interested in that topic, so stick to specifically that topic.

4) Invite Comments/Get Your Readers Involved

It’s a good idea to interact with your audience. If you just end your blog with some type of question, or leave it open for comments, then you can get your reader’s feedback. On one blog site a reader left this comment:


the blogger listened to the feedback and posted this to satisfy his readers:


5) Promote the Blog

It is hard to create blog that is seen by a large audience, but there are blog listing services that can help, like Technorati. Technorati is a search engine that specifically searches for blogs. You can also look at popular blogs to see what type of blog communities they are in and get involved as well.

6) Engage With Others

Go to blogs similar to yours and make comments. By interacting with their readers, it makes them interested in you. You want to create relationships with readers and with other bloggers. If you offer them a helpful tip, they might do the same for you.

7) Avoid Negativity 

When writing your blog try to stray away from negative comments about other people, companies, etc. Negativity draws the attention of  the wrong type of audience and could potentially ruin your blog. You could even get involved in a lawsuit. So basically just stay away from it.

8) Stand by the Content

We have all read stories about blog posts causing controversy, and you may experience that yourself. There is always something that is going to offend someone. But don’t delete your post, chances are someone has already screenshot it anyways. Once something is online, there is no taking it down. You could make revisions to the post and explain why you made those specific revisions.

9) Cross Promote

Use other social media channels to promote your blog. You can post a link on Twitter or Facebook so you can expand your audience. I have a friend who puts links to all of her blogs on Facebook and I don’t read every one, but sometimes I am curious enough to read it, IT WORKS PEOPLE!!

Here is the link where I got my images and whole idea for this blog:

I used the tips that came out of the book, but reinforced those tips with some ideas from this link. There are many other helpful tips so click on the link and check it out!

Happy Blogging!

-Jordan Rafferty