Telegraph, telephone, tell a twitter account… And it’s all downhill from there.
Okay. What am I talking about? Well. It’s simple: Social Media Crises.
We live in a day and age where social media reigns. While our Facebook and Twitter accounts are perfect for spreading message and building brand equity, they are also renowned for breaking them down as well. So, what’s the kicker? Well, the impacts are almost instantaneous. There are, however, some steps that you can follow to save face for your company during a crisis..
Buffer, an online application company, relays their tips on how they handled their social media crisis:
Do it the RIGHT way:
1.) Own the mistake
2.) Frequent, transparent update
3.) All hands-on
What NOT to do:
1.) Going dark during a crisis
2.) Rogue employees
3.) Keeping your cards too close
4.) Take things personally
5.) Let problems fester
By: Mariah Suddarth