Social Media is a cocktail party…
Or so David Meerman Scott states in his new book, “The New Rules of Marketing and PR.”
He discusses the analogy a bit further by discussing the web as a city; a big, boisterous city filled with all sorts of life, interaction, and culture. Within that city, there are individual niches where people gather to network, interact and have fun. If we follow the analogy, those niches come in the form of social media. Social media is the cocktail party of our imagined, inter-web city… and twitter is the hot conversation.
Twitter is especially important because it keeps people engaged and makes that interaction memorable. It’s the “gossip” and “juicy conversation” that occurs at the cocktail party. Scott contends that twitter (also known as microblogging) actually has some really macro impacts.
Twitter is a “real-time communication” medium where individuals interact and gain credibility through their own following. It’s immediate and conversational. It’s real. It’s simple.
The text, “Social Media Marketing, A Strategic Approach” discusses ways in which we may capitalize on crafting a twitter channel:
1.) Self-Promote Cautiously
2.) Choose Optimal Tweet Times
3.) Respond to Questions
4.) Gather Feedback
5.) Provide Unique Value
While all of these provide a unique advantage to your twitter page, we are going to focus on the second one: Choose Optimal Tweet Times.
Scott discusses that when we fly with the birds, the best thing we can strive to do is, well… Keep Up.
We can look specifically to the fast-food chain, Arby’s, as an example of a company that really utilized optimal tweet time in USA Today’s article, “Pharrell sells Grammys hate to Arby’s for $44,000.”
By: Mariah Suddarth